(美)Ben Mack著.提前思考下两步：大型广告公司向你隐瞒的营销实战秘诀：Secrets the big advertising agencies don't want you to know and how to use them for bigger profits.企业管理出版社,2009.
Mike Schultz, John E. Doerr著.专业服务营销：世界顶级服务型公司的成功之道：how the best firms build premier brands, thriving lead generation engines, and cultures of business development success.企业管理出版社,2010.
